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Fairtrade Fortnight: Why choose Fairtrade?

Fairtrade Fortnight: Why choose Fairtrade?


It’s hard to remember a time without Fairtrade. For years now, the foundation has been a household name, with many of us purchasing Fairtrade goods on a regular basis. If you still don’t have that Fairtrade feeling, here’s everything you need to know about the ground-breaking movement…

What is Fairtrade?

As the name suggests, Fairtrade was set up to provide developing world farmers with improved working conditions. The organisation aims to ensure workers receive a fair amount for their produce, as well as promoting sustainable growing methods.

By doing this, Fairtrade works to eradicate discrimination against smaller producers with lower incomes.

How do I know if something is Fairtrade?

Fairtrade products usually display the FAIRTRADE mark. The small black, green and blue logo indicates that the item has met Fairtrade standards. You can find more information about the different types of standards here.

What kind of Fairtrade products are available?

From bananas to coffee, sugar, flowers and wine, there are many Fairtrade products available. Most of these are everyday items we buy regularly, so making the swap to Fairtrade is a simple as selecting a different item at the supermarket.

Here at Viking, we offer a selection of Fairtrade-accredited tea, coffee and sugar, so your workplace can do their bit too. Check them out in our eating and drinking department today.

How can I get involved with Fairtrade?

As well as making some simple changes to your weekly food shop, there are many other ways you can get involved with Fairtrade. One option is Fairtrade Fortnight, which runs from February 23rd to March 8th 2015.

During this two-week period, light is thrown on the incredibly important work that both the Fairtrade Foundation and the workers themselves do.

As part of the event, the Fairtrade Foundation will be releasing a short film, which will document the lives of tea producers in Malawi. The aim is that people will view the film and make Fairtrade choices in their everyday lives. Can you help spread the word? Organise a showing in your local pub or community centre, and be sure to tell your friends about the film.

In addition, you could drum up interest in your local area by creating a Fairtrade trail. The trail would take participants around local businesses, showing them the Fairtrade produce that is available right on their doorsteps. Not only is this activity perfect for raising awareness, it’s great for boosting local trade too.

For more information about what you can do for Fairtrade Fortnight, take a look at the official Action Guide. It’s packed full of plenty of top tips to help you along.


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