The Viking Blog

Business Success: Anita Massarella Design

Business Success: Anita Massarella Design

Introducing the latest instalment of our Business Success
blog series. Last month we put Romi Savova and the revolutionary paperless
pension, PensionBee
in the spotlight. Today, we’re speaking with well-known fashion designer and founder
of Anita Massarella Design
about her quest to provide the community of West Yorkshire with the finest
Italian-inspired couture designs and taking the title of Designer of the Year
from Yorkshire Brides.

What’s the story of Anita Massarella design, in a nutshell?

My career in
fashion began as a lecturer at 26 years of age after leaving Thomas Danby
College with a Fashion Degree. From here, I took the leap to become a freelance
fashion designer and opened my own store in 1990.

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How do you stand out from the competition?

Everything we do here at Anita Massarella Design is bespoke.
My passion for the fashion industry stems from my Father’s Italian roots which
have influenced my creations greatly and I make regular trips to Italy to
source lace and organza from Lake Como.

What is your proudest career moment so far?

It has to be the
day I opened my store and started doing the work I had always dreamed of. I had
decided that my heart wasn’t in lecturing about fashion and I wanted to bring
my designs to life. Today I design pieces for brides, private clients, TV shows
and media personalities. Winning the Woman of Achievement Creativity Award
comes a close second.

Tea or coffee?

Tea… Always Yorkshire Tea.

Who is your business role model/idol and why?

It can only
be John Galliano. In my opinion, he is the most skilled and creative designer
this century has seen.

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What’s your recipe for a productive working day?

Make a list.
We work in what I like to call creative chaos in our design studio, but list
after list helps up get those tasks ticked off. I’m also a believer in working
as a team. We have a close-knit team here
at Anita Massarella.

Describe your workspace

The only
way to describe our studio is extremely organised chaos amongst a flurry of luxury
fabrics, bespoke patterns and of course a skilled creative team.

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What advice would you give to an aspiring startup company?

Start with
the serious stuff and get the boring but necessary tasks out of the way. Do a
Business Course and make sure you understand Business Accounts and Law etc.
Then relax and enjoy the fun parts.

What’s the one item you couldn’t live without

Without a doubt, my scissors.

What will the future bring for Anita Massarella?

Hopefully, lots of
exciting and creative projects are on the horizon for 2018. We recently designed a wedding gown for an Italian
ballet dancer who married in Florence and we’re working on a bespoke piece for
a model who works for a lot of the famous fashion houses.
There is never
a dull moment in our boutique.

If you would like to become part of our Business Success
series let us know on Twitter at 
@viking_chat.

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