The Viking Blog

Apple iOS v Android v Windows Phone

Apple iOS v Android v Windows Phone

Apple iOS v Android v Windows Phone

One of the most important decisions when buying a smartphone is which operating system (OS) you would like. This software impacts everything from the interface to the performance, so you should compare the different features carefully before making a purchase.

According to Kantar Worldpanel data, in September 2014 58.2 per cent of UK smartphones were running Google Android. Apple iOS was the second most popular, installed on 31 per cent of devices, while 9.6 per cent used Windows. BlackBerry accounted for just 0.6 per cent, and the last 0.6 per cent were categorised under ‘other’.

Read on to find out more about the top three smartphone operating systems….


In the smartphone market, the iOS platform is exclusive to Apple iPhones. The latest version is called iOS 8, and is supported by the new iPhone 6 and iPhone 6 Plus, as well as the iPhone 5c, iPhone 5s, iPhone 5 and iPhone 4s.

You can download apps and games from the App Store, which has a 1.2 million-strong library, and shop for digital music, movies, TV shows, podcasts and audiobooks through iTunes. You’ll have to use iTunes when organising content on your device via your computer, too.

Apple iOS is praised for its user-friendly interface. If you’re not technically minded, this might be the best option for you. It’s also a great choice if you have other Apple devices such as an iPod, iPad and MacBook, and want to make syncing a breeze.


Android is made by Google, but it’s available on devices by various manufacturers, including the Samsung Galaxy S5, Xperia Z1 and LG G3. The latest version is Android KitKat 4.4.

Users have access to Google Play, the digital multimedia store with an offering of over 1 million apps. There are also top movies, books, TV shows and more available to download. You can organise all content easily: just plug your phone into your computer and use the familiar drag-and-drop filing system.

One of the biggest pros of Android is the level of customisation allowed. You can change your home screen, install third-party keyboards, personalise your ringtone and more.

Windows Phone

Windows Phone (latest version Windows Phone 8.1) is an operating system made by Microsoft. It’s available on devices from HTC, Huawei, Nokia and more. Users can download digital media from the Windows Store, which has more than 400,000 apps available, and access entertainment through the Xbox apps.

The operating system provides customisable live tiles on the home screen, which help you keep up to date with what matters, and has a digital assistant called Cortana. But one of the biggest benefits is the functionality of Microsoft Office and seamless syncing with OneDrive.

Internet Explorer is the default browser but you can install alternatives such as Chrome and Opera Mini.

Which mobile operating system do you prefer? Share your comments below!


Feel free to share:Share on FacebookTweet about this on TwitterPin on PinterestShare on LinkedIn

Have your say